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SEO and Social Media

Likes Are The New Link Building

To the average person who knows little or nothing about search engine optimization, social media might not seem like something that goes hand-in-hand with SEO.

 The Truth About SEO

The truth is that SEO and social media work together like the perfect team. The fact that social media can boost your SEO efforts is a good thing because, well, lets face it. Social media is fun. Thanks to the introduction of Google+, social media now has more clout than ever before. Rather than spending hours every week working on archaic techniques such as link building, your company can just focus on posting helpful, witty, funny content for your users and you will see your efforts pay off directly through SEO ranking.

 social media and seo

Social media allows content to get indexed quicker and likes and shares are the new form of link building. I can remember the days when worrying about how you were going to get back links was a legitimate concern for everyone managing a company website. With the uprising of social media, companies can focus more on informing the public with well written posts. I don't know about you but I would much rather take time out of my day to hop on Facebook and connect with customers than tediously worry about back links from other websites.

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 Need Help With Writing Engaging Content?

And if writing tweets, blogs, Facebook posts, and instagramming photos isn't your thing, there are companies like us that can do it for you!

7 Tips for Using Instagram for Business

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1. Show Your Products

Promote mobile window-shopping by using Instagram to show off a collection of your products. Snap photos of new products to build a buzz, or zoom in for a close shot on one product and ask your users to guess what it is. Photos attract users, but conversations engage them. If your small business is service-oriented, show off the supplies and equipment that are essential to the services you provide. For example, show off your favorite workout gear if fitness is your business, or reveal you’re most impressive lenses if you are a photographer.

2. Introduce Your Employees

Introducing your followers to the people who are behind your company humanizes your brand. Cast the Instagram spotlight on special employees, and use the caption to share a bit about the employee. Make spotlighting an ongoing campaign that features staff from different departments within your company to put a human face on your brand.

3. Expand Your Audience

Connect Instagram to your other social networks and use relevant hashtags (#yourbrandhere) to make it easier for people to find your account.

4. Show What Your Products Can Do

Use Instagram to increase demand by showing customers new or novel ways to use your products. Engage your followers by inviting user-generated content. Challenge them to post photos showing off creative uses of your products. If your business is service-oriented, show the impact of your work with before and after shots. These are especially effective for landscaping, interior design, fitness, makeup or auto-body.

5. Engage Directly With Users

Ask questions in your photo caption, and respond to comments. You can also organize local Instagram meet-ups!

6. Build Anticipation

Keeping customer interest is an essential part of an effective marketing campaign. Reward your loyal followers by letting them be the first to know about new products, services or events. Snap teaser photos that satisfy curiosity but build anticipation for your new releases, office openings or stores. These exclusive previews make your Instagram followers feel special and keep them coming back for more insider information.

7. Show How It’s Made

Customers have a natural curiosity about where their products come from, and you can use Instagram to show the origins of all their favorite products. Snap photos throughout the manufacturing process, from planning to delivery.

Below is a video that showcases how some of the best brands on Instagram—@nikerunning, @generalelectric and @benandjerrys—bring their stories to life and constantly connect with their communities.

Double Your Facebook Likes in Minutes

How do I get more likes for my Facebook page?

This is a common question among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.

The psychology of social media sharing

New York Times study found that:

  • 49% of social media users share content that allows them to inform others about things they care about and have the potential to change opinions or encourage action.
  • 68% of social media users share content so they can give their friends a better sense of who they are and what they care about.
  • 84% of social media users share content that allows them to support causes they care about.

The art and science of Facebook marketing can seem mysterious and daunting, and likes in and of themselves are not a magic bullet for increasing sales. But growing an audience of people who are interested in your products and offering them targeted, useful content on a regular basis should lead to improved Facebook Page engagement. Here are a few daily activities that can make a huge difference in the number of fans drawn to your page and how they engage and interact with your content.

7 ways to increase your Facebook likes in a few minutes a day

1. Make Facebook connections

  • Connect with Facebook admins who serve a similar demographic and develop a cross-promotion strategy.
  • Use Facebook’s native functionality to invite your email subscribers to like your page by providing incentives for them to do so. Facebook also has an email feature that enables you to engage those who don’t respond to your invitation and further entice them to connect.

2. Share content on your Facebook page

  • Share original content and compelling photos that are audience-appropriate to improve engagement.
  • Post frequently about newsworthy stories that are relevant to your readers.

3. Be active on Facebook

  • Comment on other pages where your target audience is already having conversations.
  • Share and tag your business page from your personal Facebook account.
  • If you host live events, post lots of photos and encourage your fans to tag themselves.
  • Offer your fans discounts or specials.

4. Link your Facebook page to Twitter

  • Link your Facebook page to your Twitter account so your Facebook posts will be automatically tweeted in 140 characters or less.
  • Remember that Twitter is completely different from Facebook and requires a different form of management.

5. Host a Facebook contest

  • Facebook contest apps are an inexpensive and easy way to have fun with promoting your products.
  • Most apps can be configured to require contestants to like your page before entering the contest.
  • The most popular prize categories for Facebook contests are travel, entertainment, music, technology, and fashion gifts.

6. Use Facebook advertising to your best advantage

  • Facebook’s targeting feature allows you to choose the demographic you want to reach.
  • Sponsored stories enable you to advertise your business’s page to friends of those who already like your page.
  • Upload your email subscriber list and include members in your advertising campaigns.
  • Split-test your ads because conversion rates can drop by 50% after the first 24 hours.

7. Promote your Facebook page online and offline

  • Display a sign in your store window encouraging customers to like your page.
  • Add links or info on your Facebook page to your other types of advertising.
  • Include your Facebook page address on all promotional materials, including your business cards.
  • Use your Facebook page info in all of your marketing materials — brochures, posters, media kits, collateral, and other promotional items.
  • Mention your Facebook page to people you meet and encourage them to like it.

These tips should go a long way toward growing your Facebook fan base!

chronicle x media Original article written by Pam Dyer, Social Media Today.

Social Media Agency vs. In-House Social Media Manager

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Arguably your most powerful resource for business development, social media marketing is all too often left to the last minute or assigned to an intern who may have limited knowledge about your brand. Well-executed social media provides your business with a distinct voice and personality online, and this aspect of your marketing should not be handled arbitrarily. Below, I have listed the advantages of hiring a social media agency vs. an in-house social media manager.

Cost: Employees Cost Too Much

No matter the company, there comes a time when every CEO decides to take his (or her) product or service to the next level. For this example, we’ll call this CEO, Ben. Ben notices that all of his competitors are using social networks to engage with their fans and customers so he decides to finally join in. He hires a social media manager (named Max) to handle his company’s social marketing and pays him an annual salary of $60,000.

Now, it’s a known fact that hiring a full-time employee costs a lot more than it seems. There are payroll taxes, health benefits, equipment needs, office space, training, paid time-off. . . you see where I’m going with this?

Alternatively, what if Ben used his $60,000 budget to hire a social media agency. For starters, that agency won’t require health and other benefits that Ben would have to offer to Max (his social media manager). In addition, Ben can also be certain that his $60,000 annual budget will be stretched to encompass a full social media marketing campaign including: research, planning, strategy + execution and in most cases will include various services such as design, video production, public relations, social community management, short-term and long-term campaigns + promotions, social aggregation, analytics + reporting, and more.

People: Agencies Have More Brain Power

A successful social campaign includes design, video production, PR, strategy, and everything else I mentioned before. So, unless Max is superman himself, we can’t really be too certain that he will have all of the skill sets required to handle all aspects of the campaign. In most cases, Max is probably a very talented writer with strong communication and presentational skills. He’s a very organized person who loves planning and is very optimistic.

Still. . . unfortunately, he cannot do it all. I mean... “he’s not superman, you know!”

Hiring an agency, on the other hand, is like hiring a team of 10+ people for the price of one. Most agencies are made up of executives, designers + illustrators, strategists, copywriters, bloggers, social enthusiasts, PR representatives, web developers, even entrepreneurs; all of whom live their own lives and have their own experiences that they bring to the table. So when they’re all included in the social strategy meetings or the brainstorm session, Ben can rest assured that his campaign strategy will be looked at from every angle.

Oh. . . and what happens when Max is out on vacation (or worst, sick)? . . . We’ll tell you: questions aren’t answered, fans aren’t updated, campaigns aren’t being managed, and etc. But, as an agency, not only can someone else pick up where the other person left off, we have the tools and know-how to pre-plan/schedule posts when needed.

Having a great agency relationship is also beneficial for companies as they grow. The higher your marketing budget, the more capabilities the agency can provide for you.

Tactics: Agencies Breed Social Nerds

Did you know that there are a pair of headphones out there that you can use to listen to any conversation happening at anytime. If so, then did you know you can use those headphones to listen to the people who are talking about your company (both good and bad)? And if that isn’t enough, did you know that you can also use those headphones to listen to people that might potentially need your company?

That headphone, my friend, is a very cool tool/platform that we’ve all grown to know as Twitter.

Twitter has an amazing advanced search feature that agencies use to control and join conversations happening around their client’s brand. The agency can then engage with satisfied customers, not-so-happy customers, and curious potential customers in the most appropriate form.

Like I said: agencies breed social nerds.

Did you also know that a new social tool was launched by the time you began reading this article? The social world is always evolving.

Agencies make it their top priority to stay-up-to-date with and learn all about the new tools and tactics emerging in our social world; either from each other inside the agency or from outside sources. In other words, an agency will challenge themselves to evolve and modify social campaigns as new (& better) alternative tools and tactics appear on the scene.


Hiring an agency to manage your social media efforts can be a great option for a lot of companies, just choose your agency wisely and make sure they are credible. Keep in mind that not all agencies are the same so it’s important to do thorough research before choosing to hire one.

I’d love to hear your thoughts on hiring an agency vs. in-house, feel free to comment below or tweet me @ChronicleXMedia.

7 Things to Include in Your Brand’s Social Media Strategy

It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will again show us the good, the bad, and the ugly side of social media. By now brands should have their marketing strategies in place but what should a brand include for its social media strategy? Every brand is unique, but there are some basic things every brand should consider:

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1. Your objectives

Let’s start with the basics. Why is your brand on social media? Are you working towards something in particular? Every brand should have clear goals and objectives that its social media activity is trying to achieve. If the brand didn’t achieve its 2013 objectives, ask yourself why and adjust 2014 objectives accordingly. If you over achieved last year’s objectives, consider making the 2014 objectives more rigorous. When reviewing social media objectives, ensure they follow the SMART criteria of being: specific, measurable, attainable, relevant, and time-bound.

2. Where your customers are talking

Communications 101 – go to where your customers are. The same applies to social media and how a brand engages with its current (and potential) customers. A lot can change in a year, including how and when people use different social media platforms. As new social media platforms continue to grow in popularity and gain more users, perhaps your brand need to consider setting up an official presence on these emerging platforms. For example, Medium, Chirpify, Sina Weibo, SnapChat, etc? Begin the year by spending some time using whatever social media listening tools you have at your brand’s disposal. Listen to consumers to determine what social platforms they’re chatting on, what they’re saying about your brand, products and services. In order to do this effectively you’ll also need to clearly define your target audience for 2014. If a significant amount of people are no longer mentioning your brand, products or services on a particular platform, ask yourself if your existing strategy and objectives are still relevant for that platform. There’s no point in a brand setting up an official presence on Instagram, Pinterest, or a forum if none of your target audience are there.

3. Your un-owned and earned social media strategy

A brand should never underestimate the power of a brand-related user generated blog post or a forum full of advocates/detractors. Too many brands these days are ignoring un-owned and earned media online. Instead they focus their efforts on owned media they can strongly influence and control. By now the large majority of brands have their own official and controlled presence across social platforms but what about those online platforms that the brand doesn’t control? Are there certain influential bloggers that the brand should consider reaching out to in 2014? Are there advocates with their own social influence that the brand should consider reaching out to ? Brands need a social media strategy for un-owned and earned channels, not just owned social channels.

4. Your ability to quickly publish content

Last year saw a lot of brands “newsjacking”, quickly posting up content relating to a breaking news story or a trending topic. One of the most popular newsjacking examples from 2013 was Oreo’s reaction to a power outage during the Superbowl. Social platforms are also changing to favor this type of content. Last December, Facebook changed its newsfeed algorithm to start favoring more timeline relevant posts in the newsfeed. When it comes to social content in 2014, brands must have the ability to quickly produce timely and relevant content. Access what listening tools and human resources you have in house to help identify newsjacking opportunities. Also ensure you have a rigorous process in place so the brand can quickly create content, get it approved, and post it.

5. Your budget

For a brand to “do social media” properly, it does require some budget. The obvious one is resourcing, which should include budget to train and further educate the brand’s social media team. A brand can spend tens of thousands of dollars on big social media tools and applications, but if they haven’t got the right staff using them, then it’s a waste of money. Content (whether responsive or broadcast) may also be expensive to produce. In order for a brand to execute its 2014 social media strategy, it will need some allocated budget to make it happen. Social Media Today suggests budgeting for social media by splitting costs into variable and fixed.

7 Things to Include in Your Brands Social Media Strategy 2

6. Your crisis management strategy

Altimeter Group reports that year on year social media crises are on the rise. As more brands do more on social media, the likelihood of crises occurring increases. Ask yourself if your brand has strategies and processes in place to identify, acknowledge, communicate, and deal with social media crises. A brand can plan whatever social campaigns they want, but when they have a crisis on their hands, those campaigns can be worthless if the crisis is not quickly identified and dealt with in a timely manner. The brand’s Public Relations and Corporate Affairs teams need to be aware of potential social media incidents that could occur and should be involved in any response.

7. Results and ROI

How is your brand measuring social media success in 2014? More importantly, what social media metrics are you measuring and how often? It’s time brands start to get serious about tracking the real results of a brand’s social media activities. A couple of questions worth asking: can the brand track online traffic and direct conversations? If not, is there a way to put a dollar figure on the amount of online reach the brand is achieving on social media? Is there a strategy to build more infrastructure and analytics capability in order to be able to help track either direct or indirect online actions? Are there direct actions a brand can track as a result of a social media campaign that can be attributed to revenue? These days brands have access to more and more social media data and 2014 should be the year brands start to put values (direct or indirect) to their social media activity.

11 Ways to Increase Engagement on Your Facebook Page


Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.

The appropriate interaction makes people feel valued. It means their needs and desires have been acknowledged and that the company is actively working to fulfill them. Getting the conversational ball rolling, however, can be a challenge.

How can a business get fans and visitors to engage with a social media marketing effort? Start with these first 11 tips for increasing engagement on a new Facebook page:

  1. Welcome visitors.
  2. Ask a question about products or services.
  3. Ask fans about their business.
  4. Ask for help or crowd-source new product ideas.
  5. Ask an easy non-product related question.
  6. Answer a question from a customer.
  7. Respond quickly to comments from visitors and fans.
  8. Create a connection from Facebook to the outside world.
  9. Say “Thank You” publicly to active fans.
  10. Join Facebook groups/networks.
  11. “Like” other businesses on Facebook.

Fans return to where they feel welcome and where they are rewarded for being there. Engagement is increased by making it easy to engage in return. While there are people who feel comfortable writing a long response or carrying on a discussion, most prefer to keep things simple. So the business should as well. To see how well the social media marketing effort is working, determining the ratio of visitors that clicked “Like” or “Recommend” out of total visitors shows how effective the Facebook page has been.

Ease and convenience rule modern life, especially in social media marketing. To get answers, questions should be easy to respond to. If all it takes is a word or two, most people will take the time to participate. Rather than make the questions all about the product, though, the best social media marketing response will come from questions about a fan’s own business, about industry practices, and about improving a product or service to better fit a fan’s needs.

For all social media marketing, when a fan or visitor asks a question, the response should be as quick as possible, most effectively the same day. Using the email notification feature can ensure this. This means businesses will need staff dedicated to social media marketing efforts. Publicly telling fans “Thank you” means just as much as a quick answer. Showing appreciation goes a long way to cementing a relationship.

A spirit of generosity is also a very attractive part of social media marketing. When a business can “like” another business, not only does that increase awareness of that other business, but reciprocity levels the same advantage back. This type of mutual admiration society also shows that the company is confident and comfortable with sharing attention.

As engagement grows, advocates will be found for the company through social media marketing as well as increased engagement between fans, helping to grow awareness across their networks. Joining networks and groups is another way of doing this. Plus, this level of engagement yields a trove of information about fans and visitors that can be mined to determine prominent industries using a particular product or service, what features are popular and which could be jettisoned, where improvements can be made and what new product or service could be successfully offered. This is one of the biggest strengths of social media marketing!

Top 7 Social Media Myths – Busted!

Top 7 Social Media Myths - Busted!


In recent times, social media has emerged as one of the most powerful tools for business owners to generate more and more revenue. However, it is important to bust the myths emerging around social media to ensure that you are able to use it perfectly for enhancing your business.

When it comes to social media sites, the more you join, the better.

Social media is one of the most wonderful things to have happened in the online world. It is equally important for both businesses and individuals. However, that does not mean that you will need to have profiles on each and every social media website found on the internet. In fact, you should do a bit of research to find out the sites with maximum users of your target audience. These will have a major impact on the businesses, as they will be able to reach out to the maximum number of relevant people within the shortest possible time.

Social media marketing has no return on investment.

The concept of marketing through social media has been gaining ground over the past few years. It is becoming increasingly relevant with every passing day, as more and more people as well as companies are joining social media websites to build their online presence. However, the myth remains that the investment in social media fetches no return for the investors. This, of course, is not true. With so many users, the best social media websites offer the chance to reach out to maximum people. This, in turn, can help to generate leads and business, and result in maximum revenues in the long run.

You will need more posts to be successful.

It is important for your business to have a social media page. You will have to post on the page on a regular basis. Update your potential customers about the happenings in your business. However, that does not mean that you will spam your customers with a lot of content. It will, in fact, have a negative impact on your business. Instead, you should focus on having the most creative and relevant content to attract the attention of the customers. This will, in turn, help to enhance your business prospects. Posting small items on a regular basis will also help. However, it is quality that will rule the roost when it comes to social media posts in 2014.

Social media is necessary only for direct sales.

There are different social media websites on the internet. Among them, several have millions of active users registered on them. Hence, it might be easily possible for you to sell a good amount of your stuff online. However, the impact of social media is not at all limited to direct sells. In fact, the impact of social media on your business is usually immense. A lot of people come to know about your business through social media and hence, it increases your business prospects to a great extent.

Social media is absolutely free.

This is probably one of the most common myths about social media. And the source probably emanates from the fact that registering for most of the social media platforms comes free of cost. It is true that you do not need to spend any money to join any of these sites. However, to use the social media websites for business purpose and to create a business account there, you will need to pay a fee. This will help you set up a business profile in the social media website and get excellent returns.

Monitoring your social media efforts is not important.

There is a common belief that social media can be one of the most automated ways of spreading the word about your business. However, the truth is something else. No matter how you have planned your social media endeavors, it is important for you to keep an eye on all the efforts that you put in on the social media. This will help you to ensure that the return on investment from social media platforms are more than you had expected.

Social media is one of the best fundraising platforms.

Get the concept right — social media is no fundraising platform at all. It is a platform where you can only connect with people. This can be one of the most important facts when it comes to raising funds for some cause. You can ask for funds from people on the social media. However, the details of acquiring the funds for some non-profit or the processes associated with it are not present on the social media websites at all.

5 Unwritten Twitter-for-Business Rules

Five Unwritten Twitter-for-Business Rules for 2014

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If the Justine Sacco case showed us anything, it’s that people are still not fully aware of the potential ramifications of their comments on Twitter. Those using branded accounts or with a company title in their profile can act as de-facto spokespeople for your business, and writing ‘views are my own’ in their description might not negate collateral damage to your brand.

So while we generally know not to post inappropriate content, there are a few unwritten Twitter rules that probably need to be noted, just as a refresher for those with their mouse pointers hovering over that ‘Tweet’ tab, ready to fire off something they’re not 100% sure they should.

The five rules go like this:

1. Thou shalt refrain from using thy brand profile to Tweet personal updates. Use your personal profile for that – or better yet, your personal Facebook profile with relevant privacy settings in place. Don’t share news about your favourite sports team or your son’s first word, this is the place for business updates and information relevant to your business followers - always keep the audience in mind. Social media is about establishing connections to foster ongoing relationships, spamming your followers with content they have no interest in is not likely to endear them to your brand. Also, if you’re in the public eye, or your personal profile has alignment to your brand, maybe avoid using Twitter to send questionable content.

Cautionary tale: Anthony Weiner’s recreational activities

2. Thou shalt reconsider tweeting uponst consuming too much ale – We’re all on social media all the time - your iPhone’s right there in your pocket, waiting to be checked, but sometimes you do need to disconnect. Sure, most people can handle their drink and it’s generally not a problem, but just a consideration for those with access to a brand Twitter account.

Cautionary tale: American Red Cross ‘#gettngslizzerd’ Tweet

3. Thou shalt confirm thou art logged out of thy brand profile before tweeting – Have you ever sent out an e-mail then noticed that you’d CC’d a person or group you really didn’t mean to? I imagine that feeling is similar to the one you get after sending out a personal message from your brand Twitter account. It’s been blamed for a raft of Twitter fails over the years, including Microsoft’s Ann Coultercontroversy. Make sure you double-check where you’re sending from before pressing ‘Tweet’, it could spare you a world of pain.

Cautionary taleKitchenAid ‘Obama’s Grandma’ Tweet

4. Thou shalt maintain thy awareness of world events and trending topics – An ill-timed Tweet can become a major PR disaster. There’s no way to 100% protect against this, but worth checking the trending topics, and what the actual story is behind it, and paying attention to news events to avoid potential mis-associations with your content.

Cautionary taleCeleb Boutique’s ‘Aurora’ mis-understanding

5. Thou shalt eliminate negativity from thine Tweets. This is no joke, and one which we should attempt to apply as widely as possible. You remember how your parents used to say ‘if you can’t say something nice about someone, don’t say anything at all?’ Yep, that. There’s no reason for, or benefit to, negativity on Twitter. You don’t like want someone’s saying, you stop following them. Don’t engage in any bashing of competitors or making critical comments. Your brand Twitter profile should remain positive and focussed on your company strategy. Sometimes you may have to respond to an unhappy client, but keep in mind that Twitter is a public forum, everything you or your representatives Tweet is out there for the world to see. If an exchange is at risk of getting heated, advise the client that you will connect with them in a more private forum.

In a broader sense, social media is a new world, in relative terms, and the ethical boundaries of it have not yet been set. By working to eliminate negativity, we can create a new normal, through weight of majority, where negative comments are simply not acceptable practice. You can never take back something that’s been said in person, but you can re-read a Tweet before sending. No negativity on Twitter. No place for it. Let’s make that a goal for the new year.

Finding Your Customers On Social Media

Finding Your Customers On Social Media: 3 Strategies

Social media can be a great way to communicate with your customers online. However, we find that many business owners have no idea how to find their customers in the first place. There are endless ways you can find your customers and connect with them online. We are going to go over the 3 ways that we feel are the most convenient and effective for business owners.


This may seem like a silly thing to tell people, but you would be surprised at the number of people who don't simply ask their customers what social media sites they use most often. There are numerous ways to find out where your customers are online; many of these methods require a lot of time. If you just ask your customers you can learn a lot about them; what social media sites do they use? How often? Are they even on social media? If your customers are on social media, you can take your questioning a little further and ask them what kind of people (or brands) they are likely to follow. You can also ask them how they would engage with companies they follow. Simple questions can help you start finding your customers on social media.

Google Alerts

Google Alerts is a simple way to keep tabs on the news in your industry without having to do too much searching around yourself. You can create a Google Alert, then set the keyword as your industry, or company name; you can also create more than one alert. Creating a Google Alert saves you time; rather than scouring the internet for info, you can simply check your email once or twice a day to get the latest on what people are posting about your industry and company. Not only is Google Alerts a great way to start finding customers on social media, it can also give you the latest news on what people are saying about you.

chronicle x google alerts

The Search Bar

When we say “search bar”, we don't mean the Google search bar. In this case we are talking about searching on social media sites in order to find your customers. This strategy works on most social media channels, however Twitter is probably the most effective network to use this approach on. Millions of tweets are sent every minute, and you would be surprised how many of those tweets are relevant to you. You can use the search bar to find keywords, and Twitter will take you to a different news feed that is dedicated to just the keywords you are searching for. From here you have hundreds, even thousands of profiles to interact with.

chronicle x twitter search bar

Keeping tabs on your businesses' reputation and customers online can seem like a full time job in itself. However you can carry out this task more efficiently with these 3 strategies; none of these take more than 15-20 minutes per day. By using all of these strategies at the same time you can find out where your customers are online, find out what they are talking about, and then interact with them using the data you have gathered.

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