Finding Your Customers On Social Media
Finding Your Customers On Social Media: 3 Strategies
Social media can be a great way to communicate with your customers online. However, we find that many business owners have no idea how to find their customers in the first place. There are endless ways you can find your customers and connect with them online. We are going to go over the 3 ways that we feel are the most convenient and effective for business owners.
This may seem like a silly thing to tell people, but you would be surprised at the number of people who don't simply ask their customers what social media sites they use most often. There are numerous ways to find out where your customers are online; many of these methods require a lot of time. If you just ask your customers you can learn a lot about them; what social media sites do they use? How often? Are they even on social media? If your customers are on social media, you can take your questioning a little further and ask them what kind of people (or brands) they are likely to follow. You can also ask them how they would engage with companies they follow. Simple questions can help you start finding your customers on social media.
Google Alerts is a simple way to keep tabs on the news in your industry without having to do too much searching around yourself. You can create a Google Alert, then set the keyword as your industry, or company name; you can also create more than one alert. Creating a Google Alert saves you time; rather than scouring the internet for info, you can simply check your email once or twice a day to get the latest on what people are posting about your industry and company. Not only is Google Alerts a great way to start finding customers on social media, it can also give you the latest news on what people are saying about you.
The Search Bar
When we say “search bar”, we don't mean the Google search bar. In this case we are talking about searching on social media sites in order to find your customers. This strategy works on most social media channels, however Twitter is probably the most effective network to use this approach on. Millions of tweets are sent every minute, and you would be surprised how many of those tweets are relevant to you. You can use the search bar to find keywords, and Twitter will take you to a different news feed that is dedicated to just the keywords you are searching for. From here you have hundreds, even thousands of profiles to interact with.
Keeping tabs on your businesses' reputation and customers online can seem like a full time job in itself. However you can carry out this task more efficiently with these 3 strategies; none of these take more than 15-20 minutes per day. By using all of these strategies at the same time you can find out where your customers are online, find out what they are talking about, and then interact with them using the data you have gathered.