Multiple Social Media Accounts: What & Where To Post
So you're doing social media and you're doing it well. You've got multiple business social media accounts; you're on Facebook, Twitter, Pinterest, Google Plus, and LinkedIn. However, you're posting the same content on all of these different accounts. That's a problem. People often ask “do I need to post different content on all of my accounts?”.
Post Similar Yet Different Content
Yes and no. No, you don't need to post completely unique content on your multiple social media accounts, while that may be ideal, it is very time consuming. If you have the money to pay for a marketing company to do that for you I say by all means, post away! The content you post should be somewhat different across all of your platforms. By all means you can give the same message across multiple social media accounts. However, you should repackage what you say so that those who follow you on multiple platforms don't get the urge to unfollow you due to redundancy.
Ideally you want the content you post on social media to draw people in. You want your followers to feel like they are missing out if they aren't following you on all of your social media outlets.
Why Not Invest More Effort Into Just One Platform?
Quantity over quality has negative connotations, however when you invest all of your time and effort into just one social platform you end up missing out. It's also good to have multiple social media accounts because you never know when you will need a backup.
What If I get Shutdown?
We've all experienced the frustration when we try to get on a website, but can't due to maintenance or some other inconvenience. It's good to post on multiple social media accounts in the event of one of your sites being down, or worse your account being flagged as spam or deleted all together.
Multiple Social Media Accounts = More Reach
The more platforms you are on, the greater impact you are going to have on people; it's as simple as that. There are users that only use Facebook and not Twitter, only Twitter and not Instagram, Instagram and Facebook, but not Twitter; I think you get the point. You want everyone to be able to see your content no matter what platform you are using.
Time Of Day Is Key
Different social media platforms have different optimal posting time. For example, if you want your content to be seen by most people, 3PM seems to be the optimal time of day. Whereas if you want to post something on Pinterest and get the most exposure, the late hours of the night tend to be the best times. If you are on more than one social network, it is important to post your content throughout the day.
Social media is still relatively new. The more we learn about social media, the more we realize what kind of maintenance is associated with it. We realize we've only scratched the surface regarding posting content on social media, but hopefully this will serve as some sort of guide for you if you are just getting started or just want to improve your already existing campaign.