Optimal Time To Post On Facebook
This is the first week in our series on Facebook engagement. Our goal is that after these two weeks you will get a better idea of how to find the optimal time to post on Facebook as well as what kind of content you should be posting.
A common question people ask is “what's the optimal time to post on Facebook”. The answer: there really isn't a magical time of the day when everyone is going to see your posts. The optimal time to post on Facebook is going to be different for everyone. However there are still a few somewhat universal strategies you can use in order to get more engagement on Facebook.
Engagement on Facebook is crucial if you want your posts to be seen by as many people as possible. When you post something to Facebook and no one engages it (comments & likes), it quickly falls down the ladder of other content being posted. However when you post engaging content, your posts continue to stay at the top of the feed. Your post will continue to stay towards the top as long as people are commenting and liking the post. This is why it is so important to put a lot of care and effort into what you post on Facebook.
Know Your Audience
In order to find the optimal time to post on Facebook, you first have to know who you are actually trying to entertain online. While it may be slightly different for everyone, it seems to be that most people are on Facebook from 1-3 PM. Wednesday at 3 PM being the most popular time and day to post content. This is where knowing your audience comes into play. If your company is based out of Los Angeles, but the majority of your fans are in New York that is going to affect the time of day you should be posting.
You can get all of the information you need regarding your key demographic using the Facebook insight tool. Much like location, age is also going to play a key role in what time of day you should be posting the majority of your content. A college student is going to be online at different times than someone who works a 9-5 job.
All of this information is great, but what if your company's audience covers a wide spectrum. This is another reason why there is not one perfect answer for what time you should be posting your content. Posting more than once a day is a great way to get more engagement on Facebook. According to Kissmetrics.com, users that post 1-2 times per day receive 40% more engagement and those that post 1-4 times per day receive 70% more engagement. Social media is one of those things in life where more is better. It's not enough to just post content in large quantities, you need to be posting content with quality as well.
The time of day that you post content is important, but it can take a little bit of experimentation in order to figure out the optimal time to post on Facebook. Even when you do find times where your audience is most likely to engage, never stop trying new things. Everyday you are gaining fans, and your fans are adding more friends (they can see your content as well). The optimal posting time may change over time and you want to make sure that you are always ensuring people will see y our content.