Pinterest – a completely different social media platform!


Last week we talked about Facebook, a site that generally gets quite a bit of attention.  This week I thought we would talk about a completely different social media platform.

If you're a business owner, then here is some good news for you.  Pinterest has set up an account that is just for business owners.  We know what you're thinking, “great another social media site I have to manage”.  That's one way to look at it, but our employees here at Chronicle X see Pinterest for business as a great new tool to help bring in more revenue.  Pinterest can be especially helpful if there is a certain demographic that you are trying to reach, Pew Research Center stated that about 25% of US women have a Pinterest account.

If you manage your corporate Twitter or Facebook account, then you know the hardships that come along with that responsibility.  Writing your own, original, witty content can often be the biggest struggle because as we all know, it's all about the likes.

What's nice about Pinterest is that the average fan of your page is most likely not posting their own content, they are mostly repinning and liking original content from someone else.  As a business owner this gives you an advantage because this now puts you in the position of a supplier of pins which will result in more traffic for your company through others repinning you.  According to Simply Measured, 69% of brands currently have a presence on Pinterest which is up 10% from the end of 2012.

Not only is Pinterest a great way for your company to gain more recognition and get people on your website, it is also a channel you can use to show off how trendy and interesting your brand is.  You can pin photos of your companies fun work environment, humorous stories and memes about your profession, as well as hobbies and organizations your company supports.  The possibilities are endless and Pinterest is quickly rising above other social media sites in terms of traffic and unique visitors.

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