Search marketing is a combination of on page and off Page SEO efforts combined with a Google Ad words Pay Per Click targeted marketing campaign. We have a range of packages for both avenues giving you the flexibility to enter the game at whatever level you are comfortable with and as you begin to see results you can increase your efforts to meet the demands of your growing business. Below is a breakdown of the Search Marketing Services we offer. As always, feel free to call us directly if you have any questions or would like to hear about our services in more detail.
Search Engine Optimization (SEO)
This is the process of using multiple strategies to get your page ranked higher on search engines like Google, Bing, and Yahoo. Potentially, millions of customers are searching for your product or service online. if your website is not ranking high on search engines relating to your business, then they will find your competitors. Effective search engine optimization will help you get on top!
Search Engine Optimization refers to the pages listed in the natural part of search results (non-paid results). An effective SEO strategy involves a carefully planned goal. From small business owners to large national accounts, we focus on getting your page ranked on the first page of search engines. We do this by implementing a variety of different proven SEO methods.
Our proprietary SEO process starts by studying your keywords, keyword trends, competitors and relevancy. We put a lot of focus on analyzing your audience and demographics.
Pay Per Click (PPC) Advertising
PPC Advertising gives you the opportunity to pay for top positions on search engines and have your business appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO Strategies by testing keywords, business models, and marketplace verticals. It allows you to develop your overall Internet marketing strategy and SEO campaigns armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords, very specific long tail keywords that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click across your entire campaign.
Chronicle X offers complete PPC program development or overhaul of an existing pay-per-click campaign as well as ongoing optimization and management services.