PPC advertising gives you the opportunity to pay for top positions on search engines and have your business appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO Strategies by testing keywords, business models, and marketplace verticals. It allows you to develop your overall Internet marketing strategy and SEO campaigns armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords, very specific long tail keywords that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click across your entire campaign.
Chronicle X offers complete PPC program development or overhaul of an existing pay-per-click campaign as well as ongoing optimization and management services. Our primary expertise is with the largest paid search advertisers—Google Adwords and Microsoft AdCenter. Similarly Chronicle X has managed large accounts with monthly budgets of up to $500,000 and has worked with Fortune 500 companies. So we are sure we can focus your advertising dollars where they are most effective.
- Keyword Discovery and Selection
- Ad Text Creation
- Landing Pages
- Conversion Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
Chronicle X reports monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.
Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend. It includes a start up fee based on industry, competitors, keyword and opportunity analysis and a monthly management fee based on monthly adwords budget inline with industry best practices.