Videos Are Worth 1.8 Million Words
They say a picture is worth 1,000 words, however according to Dr. James Mcquivey of Forrester Research, a video is worth 1.8 million words. Mcquivey's claim may sound bold, until you look at some of the stats regarding online videos. Videos are definitely establishing a role of dominance in this fast paced world that we live in and the numbers don't lie.
According to American internet analytic company, comScore, over 100 Americans watch online videos every day. To put that number in perspective, that's over one third of the population of the country.
The days of online videos being used exclusively for cat videos and trampoline fails are over. More and more businesses are using online videos to influence customers to choose their brand.
Even brands that do not traditionally use online videos are beginning to see the benefits of having a presence on YouTube and Vimeo. For example, real estate companies are starting to use YouTube as a place where they can place their listings, some of these companies are seeing marvelous results. Videos are being placed in areas where they have never been before, and they are clearly making a difference. Short, witty, informational videos are taking over and television may have finally met their match. Would you rather watch one episode per week, or watch whatever you want, whenever you want via streaming? Words themselves may have even found their match. Would you rather read a two page email, or get all of that same information in a 3 minute video that you can listen to while getting other work done?
We are seeing a transition before our very eyes. Television may soon be antiquated. Company newsletters may soon consists solely of short video clips. And people are already using YoutTube to shop for homes. If you own a company that targets American clientele, then you have millions of potential customers online. 105 million to be exact.